*Clickable Image - will take you to Campus Ali’s blog*
Stafford Long wanted to promote their graduate marketing services. We identified their main point of difference from their competitors as having a dedicated resource gathering intelligence on campuses.
To enable this exercise more humane and interactive, we have decided to introduce and brand a character, someone who will be the face for this service. The result was ‘Campus Ali’ - blog served purpose of keeping in touch with audience and steadily gaining momentum in the market by ‘giving away’ valuable insights into campus life. Various media were used to promote this campaign, from targeted HTML emails to mass postcard give out, online PR and of course the use of Campus Ali’s blog to push for natural traffic. This was a great success in generating ‘buzz’ and some great leads.
Read More
Posted By Eric Chia on February 20, 2008
*Clickable Image*
Nuclear Decommissioning Authority (NDA)
We were asked to pitch and help to refesh the NDA public appearance especially to their potential employees. Everything must be based on their existing philosophy - Dealing with the past. Protecting the future.
Read More
Posted By Eric Chia on February 1, 2008
*Clickable Image*
Patton Air Statue of Liberty Ad
Patton Air is a procurement company who do buyings for Rolls Royce. They’ll buy hundreds and thousands of widgets, bolts, nuts and anything that’s needed to build a jet engine. The statue of liberty in this ad is made out of hundreds of widgets from jet engines.
Posted By Eric Chia on February 1, 2008
*Clickable Image*
Greenlight is a graduate recruitment specialist. We were tasked to rebrand and redesign their online and offline presence. The result, Greenlight is now modernised and more inline with their philosophy of being innovative in graduate recruitment. The website also has a scalable content management with listings and discussion areas.
Posted By Eric Chia on February 1, 2008
