The Nation Archives (TNA) is one of the new business we have won this year. Primarily focus on their employer brand message and digital strategy.
TNA is generally perceived as old, backwards and dusty tomes. Unaware by most people, TNA is actually one of the most innovative organisation within information archiving. They worked closely with Microsoft to develop a future proof reader, to enable the accessibility of all archived document in future and to avoid information blackhole.
To attract and send a clear message out to the public, we have developed two approaches to enable TNA be more engaging and how the public can be part of it.
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Posted By Eric Chia on March 20, 2008
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DSTL C3H5(NO3)3 Ad
DSTL was looking for a very specific group of people, bomb specialists. This idea is simple, what is C3H5(NO3)? Only those that know this will be the right kind of people for this role and access to the website.
*Hint: Nitroglycerin*
Posted By Eric Chia on March 1, 2008
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Allen & Overy
Allen & Overy (A&O) is one of the five leading London based law firms, also informally known as the Magic Circle. This pitch is mainly focus on attraction for graduates. Since A&O is already one of the top law firm, where else could be better than starting at the top for graduates? “Start at the top and work up” is the idea of standing on the shoulder of the giant - lovely view up there.
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Posted By Eric Chia on March 1, 2008
*Clickable Image - will take you to Inside and Out site*
Inside & Out is a networking event specially designed to help lesbian, gay, bisexual and transgender (LGBT) undergraduates find out about careers in investment banking.
We were asked to redesign their website and lift the brand up without changing the black and pink (magenta) logo but to create a set of visual to reflect the idea of LGBT. The existing identity is not inviting and reflecting the nature of the forum.
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Posted By Eric Chia on March 1, 2008
*Clickable Image - will take you to Not for Lightweights site*
“Not for Lightweights” is an apprentice scheme targeted at 16 year olds who want to join Southern. The apprenticeship programme is intensive and not for the those who just want to mess about.
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Posted By Eric Chia on March 1, 2008
