Allen & Overy (Pitch)
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Allen & Overy
Allen & Overy (A&O) is one of the five leading London based law firms, also informally known as the Magic Circle. This pitch is mainly focus on attraction for graduates. Since A&O is already one of the top law firm, where else could be better than starting at the top for graduates? “Start at the top and work up” is the idea of standing on the shoulder of the giant - lovely view up there.
International Secondment ad.
This ad was promoting the international secondment opportunities offered by A&O with key focus in the far east.
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Start from the top.
A simple ad to illustrate opportunities of going up higher. Types were layout as steps.
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Ambient - lift.
How can we not take advantage of this? We got the stairs covered too!
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Exhibition display.
With this approach, the exhibition stand becomes a building / structure by its own with these blocks. It also allows the stand to look different different everytime they setup as they do their tour around campuses.
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Online banners.
We proposed an inter-linked banner and skyscrapper. When interact, the “&” will leap off the banner and continue down the skyscrapper to reveal the rest of the message.
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