Al Rajhi Bank Counter-Recession Campaign
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Al Rahji Bank Counter-Recession Campaign
With the current economy meltdown, banks are having great difficulties gaining consumers’ confident, at least not with what most of them trying to do - painting a gloom picture of the financial world. The approach that we have taken for Al Rajhi Bank (Malaysia) is to instill a bit of humour and positivity that certain banks still hold.
Read more to find out on how some of the ads look like.
Risk. Compliments from your bank.
This is another execution for the “Risk. Compliments from your bank.” Using a wicked humour on other banks help to put things into perspective.
The trouble is, are you?
This ad has turned the simple pie chart into a greedy monster - eating away our fair share.
Life isn’t fair.
Using childish illustration to refresh. Instantly lightening the mood and becomes more approachable.
January 19th, 2009 at 1:12 pm
Hi - interesting concept. Are these your original?
January 19th, 2009 at 1:16 pm
Hi RMJ,
Yes, they are original. I work with the brand when I was with McCann Erickson.
Cheers,
e
March 26th, 2009 at 2:51 am
Are these campaign actually running or is this award work?
March 26th, 2009 at 10:56 am
They are. It’ll be used as tactical for Al Rajhi this year I believe.
June 22nd, 2010 at 4:06 pm
[...] A biting — albiet artistically illustrated — assault at one’s competitors. Source: Eric Chia. [...]
October 20th, 2010 at 10:01 am
ecomonic recessions could really mess up great economies~’,