* Click to experience *
www.myspace.com/fanvideo
MySpace, Fan Video
To get fans closer to their favourite artists, we have teamed up with 8 of artists (Alicia Keys, 50 Cent, Florence & the machine, etc) to get fans closer to them. Fans will be able to use their profile photo from Facebook Connect to appear within artists’ music video. Fans will then be able to share these video with their friends through Facebook, twitter and etc.
Screens from Fan Video
Posted By Eric Chia on December 31, 2009
* Click to watch all other artists *
www.myspace.com/getrealclose
MySpace, Get Real Close
MySpace to reinvent themselves as a platform for their users to get closer to their favourite music artists. Introducing MySpace new player featured playlist of artists and also a buy option. Potentially - Spotify on steroid…
Campaign started of having 10 artists singing those songs that they listening to by giving the fans a bit more insight into their artists’ music choice.
Read more over at Creativity-Online
Full Screen MPU
Posted By Eric Chia on December 30, 2009
* Click to experience *
www.putonapanto.com
Robinson, Put on a Panto
To encourage family to put on their own pantomime, Robinson has decided to provide a platform and of course their very own impersonator for the festive season. Responsible for concept, visual treatment, character development and user experience.
Posted By Eric Chia on December 15, 2009
* Click to experience *
http://labs.tribalddb.nl/Cinema219/
Philips Cinema 21:9 Carousel
Created for Tribal DDB, Amsterdam, Stink Digital and Director Adam Berg deliver this interactive campaign for Philips’ new CINEMA 21:9 TV. The cinematic proportions of the display became the theme of this piece. Adam responded with an idea for an epic ‘frozen moment’ cops and robbers shootout sequence.
This 2mins 19s (21:9) film runs as an endless loop, allowing viewers to control their moves through the scene. The film also contains embedded hotspots, which, when triggered, give us a behind-the-scenes look at some of the shots.
*Read more from from Motionographer.com*
I was responsible for the overall design and user navigation for the site while I was freelancing with Stink Digital. Working closely with Tribal DDB Amsterdam on the direction and user experience as well as the design and functionality of the site to give audience the best possible experience.
We have also won FWA - Site Of The Day (SOTD) for this project.
*FWA - SOTD (20th April ‘09) *
Posted By Eric Chia on April 21, 2009
*Clickable Image*
Al Rahji Bank Counter-Recession Campaign
With the current economy meltdown, banks are having great difficulties gaining consumers’ confident, at least not with what most of them trying to do - painting a gloom picture of the financial world. The approach that we have taken for Al Rajhi Bank (Malaysia) is to instill a bit of humour and positivity that certain banks still hold.
Read more to find out on how some of the ads look like.
Read More
Posted By Eric Chia on January 17, 2009
*Clickable Image*
Coke “Open Up” Illustration.
Coke (Singapore) wanted to develop a key visual for their 2009 “Open Up” campaign based on the TVC that they have produced. I’ve extracted dominant visual elements from the TVC and reillustrate them as graphics.
Read More
Posted By Eric Chia on January 16, 2009
*Clickable Image*
Proton Campro CPS Lungs art direction
Proton (Malaysia) is launching a new breed of engine, Campro CPS which is pretty much works like Honda iVtec. Proton wanted to communicate that this new breed of engine gives you more response, power and fuel-efficient.
Read More
Posted By Eric Chia on January 15, 2009
*Clickable Image*
Proton MPV Teaser Microsite
During the teaser stage, the microsite has a banner that allows users to key in words on how they would feel while they’re on a journey with families and friends. The more people agree with a certain word, the larger of that particular word becomes. As words are submitted, they will form the shape of the MPV.
For background info. on the campaign, please read more.
Read More
Posted By Eric Chia on January 15, 2009
*Clickable Image*
White Young Green Urban Design Practitioners Ad.
White Young Green (WYG) is looking to recruit at least 17 senior and junior urban designers for their new team who specialised in urban regeneration and design. The idea we’re pitching is about being part of the process, not letting the opportunity of transforming something big / influential but also the attractive prospect of the job to slip away. Do something at least!
Watch this space, will be updating shortly.
Read More
Posted By Eric Chia on May 1, 2008
*Clickable Image - will take you to Elevation Networks site*
Elevation Networks is a student-led initiative to bridge the gap between employers and students from under-represented sections of society. They were able to pitch this idea to Barclays Capital and got themselves £20,000 to spend on branding, website and some small collateral.
These young dynamic individuals, seeking to inspire others, to challenge and overcome barriers. Their aim is to bring together people who share fresh ideas, positive thinking and big ambitions. Making them one of a very successful social networking within universities.
Read More
Posted By Eric Chia on May 1, 2008
*Clickable Image*
Expandable banner for DSTL sensors ad. Objective was to create the suspense and threat it might be to you when you are out in an unfamiliar situation. DSTL has the technology and experience to assist you to counter-measure any threats and neutralise your target.
One of the challenge we have was that we were not allowed to disclose any technology in place hence the scenario has to be quite generic and illustrative!
Posted By Eric Chia on May 1, 2008
*Clickable Image*
Ministry of Justice (MoJ)
MoJ is a newly formed organisation (since 2007) that deals with various different departments of laws ranging from civil to youth and criminal. One of the key problem faced by the London departments are their inability to retain and attract administrators, court ushers and bailiffs. This is partly due to the fact that the pay is low and not much of a prospect. However, being able to work within the heart of justice does give you a fair amount of dramas in a day. Their target audience is mainly moms, pensioners or students who wants a bit of insight into court hearings - these audiences are the exact demographic who likes their East Ender and Coronation street.
Read More
Posted By Eric Chia on May 1, 2008
The Nation Archives (TNA) is one of the new business we have won this year. Primarily focus on their employer brand message and digital strategy.
TNA is generally perceived as old, backwards and dusty tomes. Unaware by most people, TNA is actually one of the most innovative organisation within information archiving. They worked closely with Microsoft to develop a future proof reader, to enable the accessibility of all archived document in future and to avoid information blackhole.
To attract and send a clear message out to the public, we have developed two approaches to enable TNA be more engaging and how the public can be part of it.
Read More
Posted By Eric Chia on March 20, 2008
*Clickable Image*
Allen & Overy
Allen & Overy (A&O) is one of the five leading London based law firms, also informally known as the Magic Circle. This pitch is mainly focus on attraction for graduates. Since A&O is already one of the top law firm, where else could be better than starting at the top for graduates? “Start at the top and work up” is the idea of standing on the shoulder of the giant - lovely view up there.
Read More
Posted By Eric Chia on March 1, 2008
*Clickable Image - will take you to Inside and Out site*
Inside & Out is a networking event specially designed to help lesbian, gay, bisexual and transgender (LGBT) undergraduates find out about careers in investment banking.
We were asked to redesign their website and lift the brand up without changing the black and pink (magenta) logo but to create a set of visual to reflect the idea of LGBT. The existing identity is not inviting and reflecting the nature of the forum.
Read More
Posted By Eric Chia on March 1, 2008
