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Axe Excite, Even Angels Will Fall
Axe Excite, Even Angels Will Fall
The campaign features a beautiful female angels falling to earth set to a cover version of ’Sexy Boys’ by Fallen Angels. Created by Bartle Bogle Hegarty (BBH) London features the strapline ’New Axe Excite, even angels will fall’. Rupert Sanders and The Mill create an army of angels lured to earth by.. yeah, whatever, you know the drill. Watch it for the pretty ladies and the VFX.
Google Location base MPU
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Posted By Eric Chia on February 1, 2011
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www.mentosdiamondwhite.com
Mentos, Diamond White
Mentos Diamond White (BBH London) introduces the world’s first tooth recognition technology, allowing friends to see how your teeth would look if they were fantastically white, using your web camera and technology to create pure brilliance.
Screens from Diamond White
Watch the video
Posted By Eric Chia on April 10, 2010
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www.myspace.com/fanvideo
MySpace, Fan Video
To get fans closer to their favourite artists, we have teamed up with 8 of artists (Alicia Keys, 50 Cent, Florence & the machine, etc) to get fans closer to them. Fans will be able to use their profile photo from Facebook Connect to appear within artists’ music video. Fans will then be able to share these video with their friends through Facebook, twitter and etc.
Screens from Fan Video
Posted By Eric Chia on December 31, 2009
* Click to watch all other artists *
www.myspace.com/getrealclose
MySpace, Get Real Close
MySpace to reinvent themselves as a platform for their users to get closer to their favourite music artists. Introducing MySpace new player featured playlist of artists and also a buy option. Potentially - Spotify on steroid…
Campaign started of having 10 artists singing those songs that they listening to by giving the fans a bit more insight into their artists’ music choice.
Read more over at Creativity-Online
Full Screen MPU
Posted By Eric Chia on December 30, 2009
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http://labs.tribalddb.nl/Cinema219/
Philips Cinema 21:9 Carousel
Created for Tribal DDB, Amsterdam, Stink Digital and Director Adam Berg deliver this interactive campaign for Philips’ new CINEMA 21:9 TV. The cinematic proportions of the display became the theme of this piece. Adam responded with an idea for an epic ‘frozen moment’ cops and robbers shootout sequence.
This 2mins 19s (21:9) film runs as an endless loop, allowing viewers to control their moves through the scene. The film also contains embedded hotspots, which, when triggered, give us a behind-the-scenes look at some of the shots.
*Read more from from Motionographer.com*
I was responsible for the overall design and user navigation for the site while I was freelancing with Stink Digital. Working closely with Tribal DDB Amsterdam on the direction and user experience as well as the design and functionality of the site to give audience the best possible experience.
We have also won FWA - Site Of The Day (SOTD) for this project.
*FWA - SOTD (20th April ‘09) *
Posted By Eric Chia on April 21, 2009
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Al Rahji Bank Counter-Recession Campaign
With the current economy meltdown, banks are having great difficulties gaining consumers’ confident, at least not with what most of them trying to do - painting a gloom picture of the financial world. The approach that we have taken for Al Rajhi Bank (Malaysia) is to instill a bit of humour and positivity that certain banks still hold.
Read more to find out on how some of the ads look like.
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Posted By Eric Chia on January 17, 2009
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Coke “Open Up” Illustration.
Coke (Singapore) wanted to develop a key visual for their 2009 “Open Up” campaign based on the TVC that they have produced. I’ve extracted dominant visual elements from the TVC and reillustrate them as graphics.
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Posted By Eric Chia on January 16, 2009
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Ipeer.se Skyscraper
Ipeer.se is a Swedish web hosting company which focus on Green-IT. Ipeer has recently built a new datacentre that uses only renewable energy and been awarded “The most green Datacenter 2008″ in Sweden. Ipeer is also one of the most reliable hosting company in Sweden with 99.8% uptime.
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Posted By Eric Chia on January 15, 2009
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Proton MPV Teaser Microsite
During the teaser stage, the microsite has a banner that allows users to key in words on how they would feel while they’re on a journey with families and friends. The more people agree with a certain word, the larger of that particular word becomes. As words are submitted, they will form the shape of the MPV.
For background info. on the campaign, please read more.
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Posted By Eric Chia on January 15, 2009
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Caroline Bird’s Website.
*Visit Caroline’s site*
Caroline is a young, passionate and talented poet. Initially we were told to build a simple HTML website to hold basic information about her. After looking through the brief and we thought it will more engaging for her audience by giving it a hint of her personality to the website.
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Posted By Eric Chia on January 14, 2009
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Christmas Newsletter cover design: The process & understanding.
I’m honoured to be asked to design this year’s Christmas newsletter for the Assumption Church. This year’s Christmas issue is all about the word of God. I was told that many church goers do not read their bible and this is one area that they need me to reflect on the cover design. I too was in need to know the word of God before I can start my process.
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Posted By Eric Chia on October 26, 2008
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Assumption Church monogram.
I was asked by a dear of mine to help refresh her church’s symbol and design this year’s Christmas newsletter cover issue. The idea for the monogram was simple. We’re children of Christ, Jesus is our saviour and died on the cross for us, hence we carry the cross in the name of Jesus. So the monogram reflects on this a place where children of Christ follow and carry the word of gospel. The physical design of the church is also reflected in the design.
Posted By Eric Chia on October 22, 2008
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AGR’s Generation Y Wallpaper.
A quick design wallpaper to address the Generation Yers. The design concept is about navigating through the digital forest.
Posted By Eric Chia on July 4, 2008
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Skysprout online store.
Skysprout is a new, independent business trying to break into the ferocious market of kids fashion. Their brand is slowly gaining recognition within the local communities, doing well within shops. However, they know they’re loosing out much on the bigger share of the pie especially on the web.
Skysprout is all about having fun growing up, and their photography is brilliant. Their current website design is not fully utilising and taking advantage of this. What we have proposed is a more lively and the idea of pushing the lifestyle of Skysprout to their audience. Fashion is not about just the fabrics or colours but it’s about the lifestyle, the cool and how they position themselves.
Watch this space. More to come.
Skysprout - updated
Posted By Eric Chia on June 6, 2008
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Runway Consultancy
Runway consultancy (RC) is talent management and career consultancy run by a successful woman who has helped many talents including students and celebrities to land on their dream jobs. She’ll not only help you to find your career but also advise you on how best to make use of your talents be it at work or on a personal level.
She needed an identity to represent her, something that will not only sell RC’s services but also create an instant impression to start a dialogue. Since her business model is all about the people, either you are student or an organisation.
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Posted By Eric Chia on June 1, 2008
