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White Young Green Urban Design Practitioners Ad.
White Young Green (WYG) is looking to recruit at least 17 senior and junior urban designers for their new team who specialised in urban regeneration and design. The idea we’re pitching is about being part of the process, not letting the opportunity of transforming something big / influential but also the attractive prospect of the job to slip away. Do something at least!
Watch this space, will be updating shortly.
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Posted By Eric Chia on May 1, 2008
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Elevation Networks is a student-led initiative to bridge the gap between employers and students from under-represented sections of society. They were able to pitch this idea to Barclays Capital and got themselves £20,000 to spend on branding, website and some small collateral.
These young dynamic individuals, seeking to inspire others, to challenge and overcome barriers. Their aim is to bring together people who share fresh ideas, positive thinking and big ambitions. Making them one of a very successful social networking within universities.
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Posted By Eric Chia on May 1, 2008
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The Rotten Club
In fixed we trust.
This is a personal project between a good friend of mine back home (KL, Malaysia) and myself on fixed wheels riding or more commonly known as fixie. It all started by simply keeping each other updated on what’s going on in our world of fixie, from frames, accessories to tricks and fashion. As time goes by, we grew bigger - generating a fair amount of organic traffic and readership. As our passion lies within art and design, we started translating our riding experiences into visual metaphors.
More to come, at the meantime do check out the blog therottenclub.blogspot.com
Posted By Eric Chia on May 1, 2008
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Expandable banner for DSTL sensors ad. Objective was to create the suspense and threat it might be to you when you are out in an unfamiliar situation. DSTL has the technology and experience to assist you to counter-measure any threats and neutralise your target.
One of the challenge we have was that we were not allowed to disclose any technology in place hence the scenario has to be quite generic and illustrative!
Posted By Eric Chia on May 1, 2008
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Ministry of Justice (MoJ)
MoJ is a newly formed organisation (since 2007) that deals with various different departments of laws ranging from civil to youth and criminal. One of the key problem faced by the London departments are their inability to retain and attract administrators, court ushers and bailiffs. This is partly due to the fact that the pay is low and not much of a prospect. However, being able to work within the heart of justice does give you a fair amount of dramas in a day. Their target audience is mainly moms, pensioners or students who wants a bit of insight into court hearings - these audiences are the exact demographic who likes their East Ender and Coronation street.
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Posted By Eric Chia on May 1, 2008
The Nation Archives (TNA) is one of the new business we have won this year. Primarily focus on their employer brand message and digital strategy.
TNA is generally perceived as old, backwards and dusty tomes. Unaware by most people, TNA is actually one of the most innovative organisation within information archiving. They worked closely with Microsoft to develop a future proof reader, to enable the accessibility of all archived document in future and to avoid information blackhole.
To attract and send a clear message out to the public, we have developed two approaches to enable TNA be more engaging and how the public can be part of it.
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Posted By Eric Chia on March 20, 2008
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Allen & Overy
Allen & Overy (A&O) is one of the five leading London based law firms, also informally known as the Magic Circle. This pitch is mainly focus on attraction for graduates. Since A&O is already one of the top law firm, where else could be better than starting at the top for graduates? “Start at the top and work up” is the idea of standing on the shoulder of the giant - lovely view up there.
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Posted By Eric Chia on March 1, 2008
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Inside & Out is a networking event specially designed to help lesbian, gay, bisexual and transgender (LGBT) undergraduates find out about careers in investment banking.
We were asked to redesign their website and lift the brand up without changing the black and pink (magenta) logo but to create a set of visual to reflect the idea of LGBT. The existing identity is not inviting and reflecting the nature of the forum.
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Posted By Eric Chia on March 1, 2008
*Clickable Image - will take you to Campus Ali’s blog*
Stafford Long wanted to promote their graduate marketing services. We identified their main point of difference from their competitors as having a dedicated resource gathering intelligence on campuses.
To enable this exercise more humane and interactive, we have decided to introduce and brand a character, someone who will be the face for this service. The result was ‘Campus Ali’ - blog served purpose of keeping in touch with audience and steadily gaining momentum in the market by ‘giving away’ valuable insights into campus life. Various media were used to promote this campaign, from targeted HTML emails to mass postcard give out, online PR and of course the use of Campus Ali’s blog to push for natural traffic. This was a great success in generating ‘buzz’ and some great leads.
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Posted By Eric Chia on February 20, 2008
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Greenlight is a graduate recruitment specialist. We were tasked to rebrand and redesign their online and offline presence. The result, Greenlight is now modernised and more inline with their philosophy of being innovative in graduate recruitment. The website also has a scalable content management with listings and discussion areas.
Posted By Eric Chia on February 1, 2008
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Cordis Windows Display Design
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Posted By Eric Chia on January 1, 2008
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Cordis Communications Identity
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Posted By Eric Chia on January 1, 2008
