*Clickable Image*
Al Rahji Bank Counter-Recession Campaign
With the current economy meltdown, banks are having great difficulties gaining consumers’ confident, at least not with what most of them trying to do - painting a gloom picture of the financial world. The approach that we have taken for Al Rajhi Bank (Malaysia) is to instill a bit of humour and positivity that certain banks still hold.
Read more to find out on how some of the ads look like.
Read More
Posted By Eric Chia on January 17, 2009
*Clickable Image*
Coke “Open Up” Illustration.
Coke (Singapore) wanted to develop a key visual for their 2009 “Open Up” campaign based on the TVC that they have produced. I’ve extracted dominant visual elements from the TVC and reillustrate them as graphics.
Read More
Posted By Eric Chia on January 16, 2009
*Clickable Image*
Proton Campro CPS Lungs art direction
Proton (Malaysia) is launching a new breed of engine, Campro CPS which is pretty much works like Honda iVtec. Proton wanted to communicate that this new breed of engine gives you more response, power and fuel-efficient.
Read More
Posted By Eric Chia on January 15, 2009
*Clickable Image*
Proton MPV Teaser Microsite
During the teaser stage, the microsite has a banner that allows users to key in words on how they would feel while they’re on a journey with families and friends. The more people agree with a certain word, the larger of that particular word becomes. As words are submitted, they will form the shape of the MPV.
For background info. on the campaign, please read more.
Read More
Posted By Eric Chia on January 15, 2009
*Clickable Image*
Christmas Newsletter cover design: The process & understanding.
I’m honoured to be asked to design this year’s Christmas newsletter for the Assumption Church. This year’s Christmas issue is all about the word of God. I was told that many church goers do not read their bible and this is one area that they need me to reflect on the cover design. I too was in need to know the word of God before I can start my process.
Read More
Posted By Eric Chia on October 26, 2008
*Clickable Image*
AGR’s Generation Y Wallpaper.
A quick design wallpaper to address the Generation Yers. The design concept is about navigating through the digital forest.
Posted By Eric Chia on July 4, 2008
*Clickable Image*
Runway Consultancy
Runway consultancy (RC) is talent management and career consultancy run by a successful woman who has helped many talents including students and celebrities to land on their dream jobs. She’ll not only help you to find your career but also advise you on how best to make use of your talents be it at work or on a personal level.
She needed an identity to represent her, something that will not only sell RC’s services but also create an instant impression to start a dialogue. Since her business model is all about the people, either you are student or an organisation.
Read More
Posted By Eric Chia on June 1, 2008
*Clickable Image*
White Young Green Urban Design Practitioners Ad.
White Young Green (WYG) is looking to recruit at least 17 senior and junior urban designers for their new team who specialised in urban regeneration and design. The idea we’re pitching is about being part of the process, not letting the opportunity of transforming something big / influential but also the attractive prospect of the job to slip away. Do something at least!
Watch this space, will be updating shortly.
Read More
Posted By Eric Chia on May 1, 2008
*Clickable Image - will take you to Elevation Networks site*
Elevation Networks is a student-led initiative to bridge the gap between employers and students from under-represented sections of society. They were able to pitch this idea to Barclays Capital and got themselves £20,000 to spend on branding, website and some small collateral.
These young dynamic individuals, seeking to inspire others, to challenge and overcome barriers. Their aim is to bring together people who share fresh ideas, positive thinking and big ambitions. Making them one of a very successful social networking within universities.
Read More
Posted By Eric Chia on May 1, 2008
*Clickable Image*
DSTL Team Leaders Ad
DSTL is seeking a vast number of team leader roles to fill within their organisation. DSTL as usual can only vaguely brief us on the type of people that they’re looking for which also means it gives us a substantial amount of room to be creative with.
One of the core qualities of team leaders are, the ability to lead and make right decisions. What more better to show some of the best decisions have been made in the defense sector and how they can make the leap from now to the future by their quality of leadership. Illustrations were used here to avoid making any real references to potential future and also add freshness and to show a softer side of the defense industry.
Result
“The last iteration of the ‘Make the leap’ ad has been hugely successful. We ran one specifically for project managers in project managementy media. They had over 70 apps in week one and 80 in week two.”
Posted By Eric Chia on May 1, 2008
*Clickable Image*
The Rotten Club
In fixed we trust.
This is a personal project between a good friend of mine back home (KL, Malaysia) and myself on fixed wheels riding or more commonly known as fixie. It all started by simply keeping each other updated on what’s going on in our world of fixie, from frames, accessories to tricks and fashion. As time goes by, we grew bigger - generating a fair amount of organic traffic and readership. As our passion lies within art and design, we started translating our riding experiences into visual metaphors.
More to come, at the meantime do check out the blog therottenclub.blogspot.com
Posted By Eric Chia on May 1, 2008
*Clickable Image*
Expandable banner for DSTL sensors ad. Objective was to create the suspense and threat it might be to you when you are out in an unfamiliar situation. DSTL has the technology and experience to assist you to counter-measure any threats and neutralise your target.
One of the challenge we have was that we were not allowed to disclose any technology in place hence the scenario has to be quite generic and illustrative!
Posted By Eric Chia on May 1, 2008
*Clickable Image*
Ministry of Justice (MoJ)
MoJ is a newly formed organisation (since 2007) that deals with various different departments of laws ranging from civil to youth and criminal. One of the key problem faced by the London departments are their inability to retain and attract administrators, court ushers and bailiffs. This is partly due to the fact that the pay is low and not much of a prospect. However, being able to work within the heart of justice does give you a fair amount of dramas in a day. Their target audience is mainly moms, pensioners or students who wants a bit of insight into court hearings - these audiences are the exact demographic who likes their East Ender and Coronation street.
Read More
Posted By Eric Chia on May 1, 2008
The Nation Archives (TNA) is one of the new business we have won this year. Primarily focus on their employer brand message and digital strategy.
TNA is generally perceived as old, backwards and dusty tomes. Unaware by most people, TNA is actually one of the most innovative organisation within information archiving. They worked closely with Microsoft to develop a future proof reader, to enable the accessibility of all archived document in future and to avoid information blackhole.
To attract and send a clear message out to the public, we have developed two approaches to enable TNA be more engaging and how the public can be part of it.
Read More
Posted By Eric Chia on March 20, 2008
*Clickable Image*
DSTL C3H5(NO3)3 Ad
DSTL was looking for a very specific group of people, bomb specialists. This idea is simple, what is C3H5(NO3)? Only those that know this will be the right kind of people for this role and access to the website.
*Hint: Nitroglycerin*
Posted By Eric Chia on March 1, 2008
