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DSTL C3H5(NO3)3 Ad
DSTL was looking for a very specific group of people, bomb specialists. This idea is simple, what is C3H5(NO3)? Only those that know this will be the right kind of people for this role and access to the website.
*Hint: Nitroglycerin*
Posted By Eric Chia on March 1, 2008

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Allen & Overy
Allen & Overy (A&O) is one of the five leading London based law firms, also informally known as the Magic Circle. This pitch is mainly focus on attraction for graduates. Since A&O is already one of the top law firm, where else could be better than starting at the top for graduates? “Start at the top and work up” is the idea of standing on the shoulder of the giant - lovely view up there.
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Posted By Eric Chia on March 1, 2008

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Patton Air Statue of Liberty Ad
Patton Air is a procurement company who do buyings for Rolls Royce. They’ll buy hundreds and thousands of widgets, bolts, nuts and anything that’s needed to build a jet engine. The statue of liberty in this ad is made out of hundreds of widgets from jet engines.
Posted By Eric Chia on February 1, 2008

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Greenlight is a graduate recruitment specialist. We were tasked to rebrand and redesign their online and offline presence. The result, Greenlight is now modernised and more inline with their philosophy of being innovative in graduate recruitment. The website also has a scalable content management with listings and discussion areas.
Posted By Eric Chia on February 1, 2008

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Cordis Windows Display Design
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Posted By Eric Chia on January 1, 2008

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Cordis Communications Identity
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Posted By Eric Chia on January 1, 2008

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Distorted and Dysfunctional Qualities (DDQ)
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Posted By Eric Chia on January 1, 2008

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Cordis 1st Aniversary Poster
Posted By Eric Chia on January 1, 2008