*Clickable Image - will take you to Elevation Networks site*
Elevation Networks is a student-led initiative to bridge the gap between employers and students from under-represented sections of society. They were able to pitch this idea to Barclays Capital and got themselves £20,000 to spend on branding, website and some small collateral.
These young dynamic individuals, seeking to inspire others, to challenge and overcome barriers. Their aim is to bring together people who share fresh ideas, positive thinking and big ambitions. Making them one of a very successful social networking within universities.
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Posted By Eric Chia on May 1, 2008
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The Rotten Club
In fixed we trust.
This is a personal project between a good friend of mine back home (KL, Malaysia) and myself on fixed wheels riding or more commonly known as fixie. It all started by simply keeping each other updated on what’s going on in our world of fixie, from frames, accessories to tricks and fashion. As time goes by, we grew bigger - generating a fair amount of organic traffic and readership. As our passion lies within art and design, we started translating our riding experiences into visual metaphors.
More to come, at the meantime do check out the blog therottenclub.blogspot.com
Posted By Eric Chia on May 1, 2008
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Allen & Overy
Allen & Overy (A&O) is one of the five leading London based law firms, also informally known as the Magic Circle. This pitch is mainly focus on attraction for graduates. Since A&O is already one of the top law firm, where else could be better than starting at the top for graduates? “Start at the top and work up” is the idea of standing on the shoulder of the giant - lovely view up there.
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Posted By Eric Chia on March 1, 2008
*Clickable Image - will take you to Campus Ali’s blog*
Stafford Long wanted to promote their graduate marketing services. We identified their main point of difference from their competitors as having a dedicated resource gathering intelligence on campuses.
To enable this exercise more humane and interactive, we have decided to introduce and brand a character, someone who will be the face for this service. The result was ‘Campus Ali’ - blog served purpose of keeping in touch with audience and steadily gaining momentum in the market by ‘giving away’ valuable insights into campus life. Various media were used to promote this campaign, from targeted HTML emails to mass postcard give out, online PR and of course the use of Campus Ali’s blog to push for natural traffic. This was a great success in generating ‘buzz’ and some great leads.
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Posted By Eric Chia on February 20, 2008
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Nuclear Decommissioning Authority (NDA)
We were asked to pitch and help to refesh the NDA public appearance especially to their potential employees. Everything must be based on their existing philosophy - Dealing with the past. Protecting the future.
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Posted By Eric Chia on February 1, 2008
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Cordis Windows Display Design
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Posted By Eric Chia on January 1, 2008
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Cordis Communications Identity
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Posted By Eric Chia on January 1, 2008
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Cordis 1st Aniversary Poster
Posted By Eric Chia on January 1, 2008
