MySpace, Fan Video
(FWA SOTD)

* Click to experience *
www.myspace.com/fanvideo

MySpace, Fan Video

To get fans closer to their favourite artists, we have teamed up with 8 of artists (Alicia Keys, 50 Cent, Florence & the machine, etc) to get fans closer to them. Fans will be able to use their profile photo from Facebook Connect to appear within artists’ music video. Fans will then be able to share these video with their friends through Facebook, twitter and etc.

Screens from Fan Video

Posted By Eric Chia on December 31, 2009

MySpace, Get Real Close

* Click to watch all other artists *
www.myspace.com/getrealclose

MySpace, Get Real Close

MySpace to reinvent themselves as a platform for their users to get closer to their favourite music artists. Introducing MySpace new player featured playlist of artists and also a buy option. Potentially - Spotify on steroid…

Campaign started of having 10 artists singing those songs that they listening to by giving the fans a bit more insight into their artists’ music choice.

Read more over at Creativity-Online

Full Screen MPU

Posted By Eric Chia on December 30, 2009

Philips Cinema 21:9 - Carousel
(Cannes: Film - Grand Prix, Cyber - Silver & FWA)

* Click to experience *
http://labs.tribalddb.nl/Cinema219/

Philips Cinema 21:9 Carousel

Created for Tribal DDB, Amsterdam, Stink Digital and Director Adam Berg deliver this interactive campaign for Philips’ new CINEMA 21:9 TV. The cinematic proportions of the display became the theme of this piece. Adam responded with an idea for an epic ‘frozen moment’ cops and robbers shootout sequence.

This 2mins 19s (21:9) film runs as an endless loop, allowing viewers to control their moves through the scene. The film also contains embedded hotspots, which, when triggered, give us a behind-the-scenes look at some of the shots.
*Read more from from Motionographer.com*

I was responsible for the overall design and user navigation for the site while I was freelancing with Stink Digital. Working closely with Tribal DDB Amsterdam on the direction and user experience as well as the design and functionality of the site to give audience the best possible experience.

We have also won FWA - Site Of The Day (SOTD) for this project.
*FWA - SOTD (20th April ‘09) *

Posted By Eric Chia on April 21, 2009

Masters Degree’s Research (2003)

*Clickable Image*

Distorted and Dysfunctional Qualities (DDQ)

Read More

Posted By Eric Chia on January 1, 2008

About Me / View C.V. / eric.chia@h-oo-k.me.uk

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