* Click to experience *
www.myspace.com/fanvideo
MySpace, Fan Video
To get fans closer to their favourite artists, we have teamed up with 8 of artists (Alicia Keys, 50 Cent, Florence & the machine, etc) to get fans closer to them. Fans will be able to use their profile photo from Facebook Connect to appear within artists’ music video. Fans will then be able to share these video with their friends through Facebook, twitter and etc.
Screens from Fan Video
Posted By Eric Chia on December 31, 2009
* Click to watch all other artists *
www.myspace.com/getrealclose
MySpace, Get Real Close
MySpace to reinvent themselves as a platform for their users to get closer to their favourite music artists. Introducing MySpace new player featured playlist of artists and also a buy option. Potentially - Spotify on steroid…
Campaign started of having 10 artists singing those songs that they listening to by giving the fans a bit more insight into their artists’ music choice.
Read more over at Creativity-Online
Full Screen MPU
Posted By Eric Chia on December 30, 2009
* Click to experience *
www.putonapanto.com
Robinson, Put on a Panto
To encourage family to put on their own pantomime, Robinson has decided to provide a platform and of course their very own impersonator for the festive season. Responsible for concept, visual treatment, character development and user experience.
Posted By Eric Chia on December 15, 2009
* Click to experience *
http://labs.tribalddb.nl/Cinema219/
Philips Cinema 21:9 Carousel
Created for Tribal DDB, Amsterdam, Stink Digital and Director Adam Berg deliver this interactive campaign for Philips’ new CINEMA 21:9 TV. The cinematic proportions of the display became the theme of this piece. Adam responded with an idea for an epic ‘frozen moment’ cops and robbers shootout sequence.
This 2mins 19s (21:9) film runs as an endless loop, allowing viewers to control their moves through the scene. The film also contains embedded hotspots, which, when triggered, give us a behind-the-scenes look at some of the shots.
*Read more from from Motionographer.com*
I was responsible for the overall design and user navigation for the site while I was freelancing with Stink Digital. Working closely with Tribal DDB Amsterdam on the direction and user experience as well as the design and functionality of the site to give audience the best possible experience.
We have also won FWA - Site Of The Day (SOTD) for this project.
*FWA - SOTD (20th April ‘09) *
Posted By Eric Chia on April 21, 2009
*Clickable Image*
Proton MPV Teaser Microsite
During the teaser stage, the microsite has a banner that allows users to key in words on how they would feel while they’re on a journey with families and friends. The more people agree with a certain word, the larger of that particular word becomes. As words are submitted, they will form the shape of the MPV.
For background info. on the campaign, please read more.
Read More
Posted By Eric Chia on January 15, 2009
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Caroline Bird’s Website.
*Visit Caroline’s site*
Caroline is a young, passionate and talented poet. Initially we were told to build a simple HTML website to hold basic information about her. After looking through the brief and we thought it will more engaging for her audience by giving it a hint of her personality to the website.
Read More
Posted By Eric Chia on January 14, 2009
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Skysprout online store.
Skysprout is a new, independent business trying to break into the ferocious market of kids fashion. Their brand is slowly gaining recognition within the local communities, doing well within shops. However, they know they’re loosing out much on the bigger share of the pie especially on the web.
Skysprout is all about having fun growing up, and their photography is brilliant. Their current website design is not fully utilising and taking advantage of this. What we have proposed is a more lively and the idea of pushing the lifestyle of Skysprout to their audience. Fashion is not about just the fabrics or colours but it’s about the lifestyle, the cool and how they position themselves.
Watch this space. More to come.
Skysprout - updated
Posted By Eric Chia on June 6, 2008
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White Young Green Urban Design Practitioners Ad.
White Young Green (WYG) is looking to recruit at least 17 senior and junior urban designers for their new team who specialised in urban regeneration and design. The idea we’re pitching is about being part of the process, not letting the opportunity of transforming something big / influential but also the attractive prospect of the job to slip away. Do something at least!
Watch this space, will be updating shortly.
Read More
Posted By Eric Chia on May 1, 2008
*Clickable Image - will take you to Elevation Networks site*
Elevation Networks is a student-led initiative to bridge the gap between employers and students from under-represented sections of society. They were able to pitch this idea to Barclays Capital and got themselves £20,000 to spend on branding, website and some small collateral.
These young dynamic individuals, seeking to inspire others, to challenge and overcome barriers. Their aim is to bring together people who share fresh ideas, positive thinking and big ambitions. Making them one of a very successful social networking within universities.
Read More
Posted By Eric Chia on May 1, 2008
*Clickable Image - will take you to Not for Lightweights site*
“Not for Lightweights” is an apprentice scheme targeted at 16 year olds who want to join Southern. The apprenticeship programme is intensive and not for the those who just want to mess about.
Read More
Posted By Eric Chia on March 1, 2008
*Clickable Image - will take you to Campus Ali’s blog*
Stafford Long wanted to promote their graduate marketing services. We identified their main point of difference from their competitors as having a dedicated resource gathering intelligence on campuses.
To enable this exercise more humane and interactive, we have decided to introduce and brand a character, someone who will be the face for this service. The result was ‘Campus Ali’ - blog served purpose of keeping in touch with audience and steadily gaining momentum in the market by ‘giving away’ valuable insights into campus life. Various media were used to promote this campaign, from targeted HTML emails to mass postcard give out, online PR and of course the use of Campus Ali’s blog to push for natural traffic. This was a great success in generating ‘buzz’ and some great leads.
Read More
Posted By Eric Chia on February 20, 2008
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Nuclear Decommissioning Authority (NDA)
We were asked to pitch and help to refesh the NDA public appearance especially to their potential employees. Everything must be based on their existing philosophy - Dealing with the past. Protecting the future.
Read More
Posted By Eric Chia on February 1, 2008
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Greenlight is a graduate recruitment specialist. We were tasked to rebrand and redesign their online and offline presence. The result, Greenlight is now modernised and more inline with their philosophy of being innovative in graduate recruitment. The website also has a scalable content management with listings and discussion areas.
Posted By Eric Chia on February 1, 2008
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[Re]Design ‘05
London Design Festival 2005
Posted By Eric Chia on January 1, 2008
