DSTL Team Leaders Ad
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DSTL Team Leaders Ad
DSTL is seeking a vast number of team leader roles to fill within their organisation. DSTL as usual can only vaguely brief us on the type of people that they’re looking for which also means it gives us a substantial amount of room to be creative with.
One of the core qualities of team leaders are, the ability to lead and make right decisions. What more better to show some of the best decisions have been made in the defense sector and how they can make the leap from now to the future by their quality of leadership. Illustrations were used here to avoid making any real references to potential future and also add freshness and to show a softer side of the defense industry.
Result
“The last iteration of the ‘Make the leap’ ad has been hugely successful. We ran one specifically for project managers in project managementy media. They had over 70 apps in week one and 80 in week two.”
