* Click to experience *
www.myspace.com/fanvideo

MySpace, Fan Video

To get fans closer to their favourite artists, we have teamed up with 8 of artists (Alicia Keys, 50 Cent, Florence & the machine, etc) to get fans closer to them. Fans will be able to use their profile photo from Facebook Connect to appear within artists’ music video. Fans will then be able to share these video with their friends through Facebook, twitter and etc.

Screens from Fan Video

* Click to watch all other artists *
www.myspace.com/getrealclose

MySpace, Get Real Close

MySpace to reinvent themselves as a platform for their users to get closer to their favourite music artists. Introducing MySpace new player featured playlist of artists and also a buy option. Potentially - Spotify on steroid…

Campaign started of having 10 artists singing those songs that they listening to by giving the fans a bit more insight into their artists’ music choice.

Read more over at Creativity-Online

Full Screen MPU

* Click to experience *
www.putonapanto.com

Robinson, Put on a Panto

To encourage family to put on their own pantomime, Robinson has decided to provide a platform and of course their very own impersonator for the festive season. Responsible for concept, visual treatment, character development and user experience.

* Click to experience *
http://labs.tribalddb.nl/Cinema219/

Philips Cinema 21:9 Carousel

Created for Tribal DDB, Amsterdam, Stink Digital and Director Adam Berg deliver this interactive campaign for Philips’ new CINEMA 21:9 TV. The cinematic proportions of the display became the theme of this piece. Adam responded with an idea for an epic ‘frozen moment’ cops and robbers shootout sequence.

This 2mins 19s (21:9) film runs as an endless loop, allowing viewers to control their moves through the scene. The film also contains embedded hotspots, which, when triggered, give us a behind-the-scenes look at some of the shots.
*Read more from from Motionographer.com*

I was responsible for the overall design and user navigation for the site while I was freelancing with Stink Digital. Working closely with Tribal DDB Amsterdam on the direction and user experience as well as the design and functionality of the site to give audience the best possible experience.

We have also won FWA - Site Of The Day (SOTD) for this project.
*FWA - SOTD (20th April ‘09) *

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Al Rahji Bank Counter-Recession Campaign

With the current economy meltdown, banks are having great difficulties gaining consumers’ confident, at least not with what most of them trying to do - painting a gloom picture of the financial world. The approach that we have taken for Al Rajhi Bank (Malaysia) is to instill a bit of humour and positivity that certain banks still hold.

Read more to find out on how some of the ads look like.

Risk. Compliments from your bank.
This is another execution for the “Risk. Compliments from your bank.” Using a wicked humour on other banks help to put things into perspective.

The trouble is, are you?
This ad has turned the simple pie chart into a greedy monster - eating away our fair share.

Life isn’t fair.
Using childish illustration to refresh. Instantly lightening the mood and becomes more approachable.

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Coke “Open Up” Illustration.

Coke (Singapore) wanted to develop a key visual for their 2009 “Open Up” campaign based on the TVC that they have produced. I’ve extracted dominant visual elements from the TVC and reillustrate them as graphics.

Coke “Open Up” TVC.

Coke Open Up Launch 6sheet

Coke Open Up POS

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Proton Campro CPS Lungs art direction

Proton (Malaysia) is launching a new breed of engine, Campro CPS which is pretty much works like Honda iVtec. Proton wanted to communicate that this new breed of engine gives you more response, power and fuel-efficient.

This particular ad was to communicate the idea of Campro CPS is part of your vital organ which allows you to breathe in more air (oxygen) hence more power is produced (to burn). The lungs are made out of different components from the engine.

It breathes, so you can roar.

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Ipeer.se Skyscraper

Ipeer.se is a Swedish web hosting company which focus on Green-IT. Ipeer has recently built a new datacentre that uses only renewable energy and been awarded “The most green Datacenter 2008″ in Sweden. Ipeer is also one of the most reliable hosting company in Sweden with 99.8% uptime.

The idea is based on two key USPs: 1.) 99.8% uptime and 2.) The green, earth loving IT system + datacentre.

The skyscraper will prompt a slightly tricky question - “What do you look for in web hosting? Quality or Green?” Each option is represented with a power plug point and by plugging in either one will trigger new animations. The end frame: “You don’t have to sacrifice the Earth for quality server hosting with ipeer.se”

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Proton MPV Teaser Microsite

During the teaser stage, the microsite has a banner that allows users to key in words on how they would feel while they’re on a journey with families and friends. The more people agree with a certain word, the larger of that particular word becomes. As words are submitted, they will form the shape of the MPV.

For background info. on the campaign, please read more.

Proton MPV background

Proton MPV is due to launch at the end of April 2009 nationwide Malaysia. Proton MPV is a late comer for the MPV market and most of the USP on spacious, power, fuel-efficient and comfort have been dominated by most brands. Hence we proposed to Proton to own the “emotional space”, however this approach can be a step or two detached from the product itself. Nonetheless with the rest of the strategy put in place, the creative is bought.

To intensify the curiosity and hype, teaser campaign will be using various media to road block and constantly encourage audience to think about how they feel or how would they ideally want their journey to be like while traveling with their children or even parents.

Proton MPV: Games to play on a journey page

Proton MPV: Post launch moodboard

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Caroline Bird’s Website.

*Visit Caroline’s site*

Caroline is a young, passionate and talented poet. Initially we were told to build a simple HTML website to hold basic information about her. After looking through the brief and we thought it will more engaging for her audience by giving it a hint of her personality to the website.

We did not want the site design to overpower her works. Hence we opted for a simple, clean and typographical approach. The site navigation is simple translation of how Caroline works, paper and pencil. Caroline also has the desire to inspire others and get them excited about poetry by giving workshops and readings. And we thought a simple blog can help to keep not only her fans but also publishers to know what’s she has been up to.

The site is full flash to create the fluid movement and playfulness in it. The site is also built on a CMS, Caroline will be able to manage her content.

*About Caroline Bird*

*Poem - I’ve Eaten your Parrot*

*Published Books*

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Christmas Newsletter cover design: The process & understanding.

I’m honoured to be asked to design this year’s Christmas newsletter for the Assumption Church. This year’s Christmas issue is all about the word of God. I was told that many church goers do not read their bible and this is one area that they need me to reflect on the cover design. I too was in need to know the word of God before I can start my process.

John 1:1-2
In the beginning was the Word, and the Word was with God, and the Word was God.

This word points out to us a peculiar and puts a difference between this Word, which is the Son of God, and the laws of God, which are also called the word of God.
(source: bible.cc)

Here we see the Word is God and God is Jesus. Now lets move on to

John 1:4-5
In him was life, and that life was the light of men. The light shines in the darkness, but the darkness has not understood it.

Jesus is the light for men, the life for men. The life that Christ bestows enlightens men. He is the Light of the World as also the light of men; the fountain of wisdom, holiness, and happiness, to man in his original state.

To put them into a very simple message for this Christmas issue:

Light reveals. Word describes.

Christmas Newsletter cover design: The execution.

The initial execution is to have the cover in black paper. The word Jesus will be made out of tiny holes / dots which can be archived by laser die-cutting method. If the newsletter is lying flat on the table, you see nothing but a piece of black newsletter cover. However, it you lift the cover up and look under the light - it’ll reveals, the word “Jesus”.

But due to the cost of laser die-cutting, the cover is now printed with 100% black, and the word “Jesus” is printed with 95% black on a relative thin paper 100gsm or so. We’ll see beable to achive the similar result when one looks under the light.

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Assumption Church monogram.

I was asked by a dear of mine to help refresh her church’s symbol and design this year’s Christmas newsletter cover issue. The idea for the monogram was simple. We’re children of Christ, Jesus is our saviour and died on the cross for us, hence we carry the cross in the name of Jesus. So the monogram reflects on this a place where children of Christ follow and carry the word of gospel. The physical design of the church is also reflected in the design.

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AGR’s Generation Y Wallpaper.

A quick design wallpaper to address the Generation Yers. The design concept is about navigating through the digital forest.

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Skysprout online store.

Skysprout is a new, independent business trying to break into the ferocious market of kids fashion. Their brand is slowly gaining recognition within the local communities, doing well within shops. However, they know they’re loosing out much on the bigger share of the pie especially on the web.

Skysprout is all about having fun growing up, and their photography is brilliant. Their current website design is not fully utilising and taking advantage of this. What we have proposed is a more lively and the idea of pushing the lifestyle of Skysprout to their audience. Fashion is not about just the fabrics or colours but it’s about the lifestyle, the cool and how they position themselves.

Watch this space. More to come.

Skysprout - updated

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Runway Consultancy

Runway consultancy (RC) is talent management and career consultancy run by a successful woman who has helped many talents including students and celebrities to land on their dream jobs. She’ll not only help you to find your career but also advise you on how best to make use of your talents be it at work or on a personal level.

She needed an identity to represent her, something that will not only sell RC’s services but also create an instant impression to start a dialogue. Since her business model is all about the people, either you are student or an organisation.

Design Process.

The identity took inspiration from childhood memory - playing outdoor in the vast field, the warm feeling of sunshine on your face, the smell of freshness, the sound of goodness and all the laughter… ultimately, you know you’re in good hands, safe and all the good things that are waiting for you as you’re growing up.

The visual representation for RC is a set of “all the good things” icons and all these are captured by a butterfly net which also formed part of the “R” - as if you’re running with the net.

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