Inside and Out
*Clickable Image - will take you to Inside and Out site*
Inside & Out is a networking event specially designed to help lesbian, gay, bisexual and transgender (LGBT) undergraduates find out about careers in investment banking.
We were asked to redesign their website and lift the brand up without changing the black and pink (magenta) logo but to create a set of visual to reflect the idea of LGBT. The existing identity is not inviting and reflecting the nature of the forum.
The slang of “not straight” and “curly” means you are simply not heterosexual, this is where the visual identity takes it’s inspiration from. The curly and swirly elements were used to reflect the nature of the forum.
The microsite takes advantage of the AJAX accordion which generally used for displaying menu. But because we like the way it moves and the content of the site is very light (all cant be contained in a single page - so to speak), rather than creating a traditional navigation, we created this slick and stylistic navigating experience for LGBT forum.
