Southern Railway ‘Not for lightweights’
*Clickable Image - will take you to Not for Lightweights site*
“Not for Lightweights” is an apprentice scheme targeted at 16 year olds who want to join Southern. The apprenticeship programme is intensive and not for the those who just want to mess about.
To engage teenagers with an appealing digital approach. Playable online banners and a rather playful website is used to attract young talents.
Intensive workout programme is the core concept that the whole idea is built on. Borrowing elements of gym and weight lifting environment and translate them into an approachable and familiar web applications.
Playable MPU (advertised on Bebo & S-Cool)
*Clickable Image*
Posted By Eric Chia on March 1, 2008
