Proton Campro CPS Lungs
*Clickable Image*
Proton Campro CPS Lungs art direction
Proton (Malaysia) is launching a new breed of engine, Campro CPS which is pretty much works like Honda iVtec. Proton wanted to communicate that this new breed of engine gives you more response, power and fuel-efficient.
This particular ad was to communicate the idea of Campro CPS is part of your vital organ which allows you to breathe in more air (oxygen) hence more power is produced (to burn). The lungs are made out of different components from the engine.
It breathes, so you can roar.
Posted By Eric Chia on January 15, 2009
