Proton MPV Teaser microsite
*Clickable Image*
Proton MPV Teaser Microsite
During the teaser stage, the microsite has a banner that allows users to key in words on how they would feel while they’re on a journey with families and friends. The more people agree with a certain word, the larger of that particular word becomes. As words are submitted, they will form the shape of the MPV.
For background info. on the campaign, please read more.
Proton MPV background
Proton MPV is due to launch at the end of April 2009 nationwide Malaysia. Proton MPV is a late comer for the MPV market and most of the USP on spacious, power, fuel-efficient and comfort have been dominated by most brands. Hence we proposed to Proton to own the “emotional space”, however this approach can be a step or two detached from the product itself. Nonetheless with the rest of the strategy put in place, the creative is bought.
To intensify the curiosity and hype, teaser campaign will be using various media to road block and constantly encourage audience to think about how they feel or how would they ideally want their journey to be like while traveling with their children or even parents.
Proton MPV: Games to play on a journey page
Proton MPV: Post launch moodboard
