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Al Rahji Bank Counter-Recession Campaign
With the current economy meltdown, banks are having great difficulties gaining consumers’ confident, at least not with what most of them trying to do - painting a gloom picture of the financial world. The approach that we have taken for Al Rajhi Bank (Malaysia) is to instill a bit of humour and positivity that certain banks still hold.
Read more to find out on how some of the ads look like.
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Posted By Eric Chia on January 17, 2009
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Coke “Open Up” Illustration.
Coke (Singapore) wanted to develop a key visual for their 2009 “Open Up” campaign based on the TVC that they have produced. I’ve extracted dominant visual elements from the TVC and reillustrate them as graphics.
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Posted By Eric Chia on January 16, 2009
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Proton Campro CPS Lungs art direction
Proton (Malaysia) is launching a new breed of engine, Campro CPS which is pretty much works like Honda iVtec. Proton wanted to communicate that this new breed of engine gives you more response, power and fuel-efficient.
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Posted By Eric Chia on January 15, 2009
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Ipeer.se Skyscraper
Ipeer.se is a Swedish web hosting company which focus on Green-IT. Ipeer has recently built a new datacentre that uses only renewable energy and been awarded “The most green Datacenter 2008″ in Sweden. Ipeer is also one of the most reliable hosting company in Sweden with 99.8% uptime.
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Posted By Eric Chia on January 15, 2009
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Proton MPV Teaser Microsite
During the teaser stage, the microsite has a banner that allows users to key in words on how they would feel while they’re on a journey with families and friends. The more people agree with a certain word, the larger of that particular word becomes. As words are submitted, they will form the shape of the MPV.
For background info. on the campaign, please read more.
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Posted By Eric Chia on January 15, 2009
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White Young Green Urban Design Practitioners Ad.
White Young Green (WYG) is looking to recruit at least 17 senior and junior urban designers for their new team who specialised in urban regeneration and design. The idea we’re pitching is about being part of the process, not letting the opportunity of transforming something big / influential but also the attractive prospect of the job to slip away. Do something at least!
Watch this space, will be updating shortly.
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Posted By Eric Chia on May 1, 2008
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DSTL Team Leaders Ad
DSTL is seeking a vast number of team leader roles to fill within their organisation. DSTL as usual can only vaguely brief us on the type of people that they’re looking for which also means it gives us a substantial amount of room to be creative with.
One of the core qualities of team leaders are, the ability to lead and make right decisions. What more better to show some of the best decisions have been made in the defense sector and how they can make the leap from now to the future by their quality of leadership. Illustrations were used here to avoid making any real references to potential future and also add freshness and to show a softer side of the defense industry.
Result
“The last iteration of the ‘Make the leap’ ad has been hugely successful. We ran one specifically for project managers in project managementy media. They had over 70 apps in week one and 80 in week two.”
Posted By Eric Chia on May 1, 2008
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Expandable banner for DSTL sensors ad. Objective was to create the suspense and threat it might be to you when you are out in an unfamiliar situation. DSTL has the technology and experience to assist you to counter-measure any threats and neutralise your target.
One of the challenge we have was that we were not allowed to disclose any technology in place hence the scenario has to be quite generic and illustrative!
Posted By Eric Chia on May 1, 2008
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Ministry of Justice (MoJ)
MoJ is a newly formed organisation (since 2007) that deals with various different departments of laws ranging from civil to youth and criminal. One of the key problem faced by the London departments are their inability to retain and attract administrators, court ushers and bailiffs. This is partly due to the fact that the pay is low and not much of a prospect. However, being able to work within the heart of justice does give you a fair amount of dramas in a day. Their target audience is mainly moms, pensioners or students who wants a bit of insight into court hearings - these audiences are the exact demographic who likes their East Ender and Coronation street.
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Posted By Eric Chia on May 1, 2008
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According to DSTL, we have only 0.03s to react when we lock our target and firing the missile at our enemy. Within this rather short time frame, technology and you have to react to make sure the target is hit.
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Posted By Eric Chia on April 1, 2008
The Nation Archives (TNA) is one of the new business we have won this year. Primarily focus on their employer brand message and digital strategy.
TNA is generally perceived as old, backwards and dusty tomes. Unaware by most people, TNA is actually one of the most innovative organisation within information archiving. They worked closely with Microsoft to develop a future proof reader, to enable the accessibility of all archived document in future and to avoid information blackhole.
To attract and send a clear message out to the public, we have developed two approaches to enable TNA be more engaging and how the public can be part of it.
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Posted By Eric Chia on March 20, 2008
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DSTL C3H5(NO3)3 Ad
DSTL was looking for a very specific group of people, bomb specialists. This idea is simple, what is C3H5(NO3)? Only those that know this will be the right kind of people for this role and access to the website.
*Hint: Nitroglycerin*
Posted By Eric Chia on March 1, 2008
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Allen & Overy
Allen & Overy (A&O) is one of the five leading London based law firms, also informally known as the Magic Circle. This pitch is mainly focus on attraction for graduates. Since A&O is already one of the top law firm, where else could be better than starting at the top for graduates? “Start at the top and work up” is the idea of standing on the shoulder of the giant - lovely view up there.
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Posted By Eric Chia on March 1, 2008
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“Not for Lightweights” is an apprentice scheme targeted at 16 year olds who want to join Southern. The apprenticeship programme is intensive and not for the those who just want to mess about.
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Posted By Eric Chia on March 1, 2008
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Stafford Long wanted to promote their graduate marketing services. We identified their main point of difference from their competitors as having a dedicated resource gathering intelligence on campuses.
To enable this exercise more humane and interactive, we have decided to introduce and brand a character, someone who will be the face for this service. The result was ‘Campus Ali’ - blog served purpose of keeping in touch with audience and steadily gaining momentum in the market by ‘giving away’ valuable insights into campus life. Various media were used to promote this campaign, from targeted HTML emails to mass postcard give out, online PR and of course the use of Campus Ali’s blog to push for natural traffic. This was a great success in generating ‘buzz’ and some great leads.
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Posted By Eric Chia on February 20, 2008
