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Al Rahji Bank Counter-Recession Campaign
With the current economy meltdown, banks are having great difficulties gaining consumers’ confident, at least not with what most of them trying to do - painting a gloom picture of the financial world. The approach that we have taken for Al Rajhi Bank (Malaysia) is to instill a bit of humour and positivity that certain banks still hold.
Read more to find out on how some of the ads look like.
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Posted By Eric Chia on January 17, 2009
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Coke “Open Up” Illustration.
Coke (Singapore) wanted to develop a key visual for their 2009 “Open Up” campaign based on the TVC that they have produced. I’ve extracted dominant visual elements from the TVC and reillustrate them as graphics.
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Posted By Eric Chia on January 16, 2009
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Proton Campro CPS Lungs art direction
Proton (Malaysia) is launching a new breed of engine, Campro CPS which is pretty much works like Honda iVtec. Proton wanted to communicate that this new breed of engine gives you more response, power and fuel-efficient.
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Posted By Eric Chia on January 15, 2009
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Proton MPV Teaser Microsite
During the teaser stage, the microsite has a banner that allows users to key in words on how they would feel while they’re on a journey with families and friends. The more people agree with a certain word, the larger of that particular word becomes. As words are submitted, they will form the shape of the MPV.
For background info. on the campaign, please read more.
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Posted By Eric Chia on January 15, 2009
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White Young Green Urban Design Practitioners Ad.
White Young Green (WYG) is looking to recruit at least 17 senior and junior urban designers for their new team who specialised in urban regeneration and design. The idea we’re pitching is about being part of the process, not letting the opportunity of transforming something big / influential but also the attractive prospect of the job to slip away. Do something at least!
Watch this space, will be updating shortly.
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Posted By Eric Chia on May 1, 2008
*Clickable Image - will take you to Elevation Networks site*
Elevation Networks is a student-led initiative to bridge the gap between employers and students from under-represented sections of society. They were able to pitch this idea to Barclays Capital and got themselves £20,000 to spend on branding, website and some small collateral.
These young dynamic individuals, seeking to inspire others, to challenge and overcome barriers. Their aim is to bring together people who share fresh ideas, positive thinking and big ambitions. Making them one of a very successful social networking within universities.
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Posted By Eric Chia on May 1, 2008
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Expandable banner for DSTL sensors ad. Objective was to create the suspense and threat it might be to you when you are out in an unfamiliar situation. DSTL has the technology and experience to assist you to counter-measure any threats and neutralise your target.
One of the challenge we have was that we were not allowed to disclose any technology in place hence the scenario has to be quite generic and illustrative!
Posted By Eric Chia on May 1, 2008
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Ministry of Justice (MoJ)
MoJ is a newly formed organisation (since 2007) that deals with various different departments of laws ranging from civil to youth and criminal. One of the key problem faced by the London departments are their inability to retain and attract administrators, court ushers and bailiffs. This is partly due to the fact that the pay is low and not much of a prospect. However, being able to work within the heart of justice does give you a fair amount of dramas in a day. Their target audience is mainly moms, pensioners or students who wants a bit of insight into court hearings - these audiences are the exact demographic who likes their East Ender and Coronation street.
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Posted By Eric Chia on May 1, 2008
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Allen & Overy
Allen & Overy (A&O) is one of the five leading London based law firms, also informally known as the Magic Circle. This pitch is mainly focus on attraction for graduates. Since A&O is already one of the top law firm, where else could be better than starting at the top for graduates? “Start at the top and work up” is the idea of standing on the shoulder of the giant - lovely view up there.
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Posted By Eric Chia on March 1, 2008
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Inside & Out is a networking event specially designed to help lesbian, gay, bisexual and transgender (LGBT) undergraduates find out about careers in investment banking.
We were asked to redesign their website and lift the brand up without changing the black and pink (magenta) logo but to create a set of visual to reflect the idea of LGBT. The existing identity is not inviting and reflecting the nature of the forum.
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Posted By Eric Chia on March 1, 2008
*Clickable Image - will take you to Campus Ali’s blog*
Stafford Long wanted to promote their graduate marketing services. We identified their main point of difference from their competitors as having a dedicated resource gathering intelligence on campuses.
To enable this exercise more humane and interactive, we have decided to introduce and brand a character, someone who will be the face for this service. The result was ‘Campus Ali’ - blog served purpose of keeping in touch with audience and steadily gaining momentum in the market by ‘giving away’ valuable insights into campus life. Various media were used to promote this campaign, from targeted HTML emails to mass postcard give out, online PR and of course the use of Campus Ali’s blog to push for natural traffic. This was a great success in generating ‘buzz’ and some great leads.
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Posted By Eric Chia on February 20, 2008
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Nuclear Decommissioning Authority (NDA)
We were asked to pitch and help to refesh the NDA public appearance especially to their potential employees. Everything must be based on their existing philosophy - Dealing with the past. Protecting the future.
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Posted By Eric Chia on February 1, 2008
