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www.mentosdiamondwhite.com
Mentos, Diamond White
Mentos Diamond White (BBH London) introduces the world’s first tooth recognition technology, allowing friends to see how your teeth would look if they were fantastically white, using your web camera and technology to create pure brilliance.
Screens from Diamond White
Watch the video
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Proton MPV Teaser Microsite
During the teaser stage, the microsite has a banner that allows users to key in words on how they would feel while they’re on a journey with families and friends. The more people agree with a certain word, the larger of that particular word becomes. As words are submitted, they will form the shape of the MPV.
For background info. on the campaign, please read more.
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Caroline Bird’s Website.
Caroline is a young, passionate and talented poet. Initially we were told to build a simple HTML website to hold basic information about her. After looking through the brief and we thought it will more engaging for her audience by giving it a hint of her personality to the website.
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Skysprout online store.
Skysprout is a new, independent business trying to break into the ferocious market of kids fashion. Their brand is slowly gaining recognition within the local communities, doing well within shops. However, they know they’re loosing out much on the bigger share of the pie especially on the web.
Skysprout is all about having fun growing up, and their photography is brilliant. Their current website design is not fully utilising and taking advantage of this. What we have proposed is a more lively and the idea of pushing the lifestyle of Skysprout to their audience. Fashion is not about just the fabrics or colours but it’s about the lifestyle, the cool and how they position themselves.
Watch this space. More to come.
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White Young Green Urban Design Practitioners Ad.
White Young Green (WYG) is looking to recruit at least 17 senior and junior urban designers for their new team who specialised in urban regeneration and design. The idea we’re pitching is about being part of the process, not letting the opportunity of transforming something big / influential but also the attractive prospect of the job to slip away. Do something at least!
Watch this space, will be updating shortly.
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Elevation Networks is a student-led initiative to bridge the gap between employers and students from under-represented sections of society. They were able to pitch this idea to Barclays Capital and got themselves £20,000 to spend on branding, website and some small collateral.
These young dynamic individuals, seeking to inspire others, to challenge and overcome barriers. Their aim is to bring together people who share fresh ideas, positive thinking and big ambitions. Making them one of a very successful social networking within universities.
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Inside & Out is a networking event specially designed to help lesbian, gay, bisexual and transgender (LGBT) undergraduates find out about careers in investment banking.
We were asked to redesign their website and lift the brand up without changing the black and pink (magenta) logo but to create a set of visual to reflect the idea of LGBT. The existing identity is not inviting and reflecting the nature of the forum.
*Clickable Image - will take you to Not for Lightweights site*
“Not for Lightweights” is an apprentice scheme targeted at 16 year olds who want to join Southern. The apprenticeship programme is intensive and not for the those who just want to mess about.
*Clickable Image - will take you to Campus Ali’s blog*
Stafford Long wanted to promote their graduate marketing services. We identified their main point of difference from their competitors as having a dedicated resource gathering intelligence on campuses.
To enable this exercise more humane and interactive, we have decided to introduce and brand a character, someone who will be the face for this service. The result was ‘Campus Ali’ - blog served purpose of keeping in touch with audience and steadily gaining momentum in the market by ‘giving away’ valuable insights into campus life. Various media were used to promote this campaign, from targeted HTML emails to mass postcard give out, online PR and of course the use of Campus Ali’s blog to push for natural traffic. This was a great success in generating ‘buzz’ and some great leads.
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Nuclear Decommissioning Authority (NDA)
We were asked to pitch and help to refesh the NDA public appearance especially to their potential employees. Everything must be based on their existing philosophy - Dealing with the past. Protecting the future.
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Greenlight is a graduate recruitment specialist. We were tasked to rebrand and redesign their online and offline presence. The result, Greenlight is now modernised and more inline with their philosophy of being innovative in graduate recruitment. The website also has a scalable content management with listings and discussion areas.
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[Re]Design ‘05
London Design Festival 2005
Last.fm Playlist
