The National Archives (Pitch)
The Nation Archives (TNA) is one of the new business we have won this year. Primarily focus on their employer brand message and digital strategy.
TNA is generally perceived as old, backwards and dusty tomes. Unaware by most people, TNA is actually one of the most innovative organisation within information archiving. They worked closely with Microsoft to develop a future proof reader, to enable the accessibility of all archived document in future and to avoid information blackhole.
To attract and send a clear message out to the public, we have developed two approaches to enable TNA be more engaging and how the public can be part of it.
Give the past a future.
Without the past there’s no future, there’s only future when we learn from the past. Giving the past a chance (preserving) so the next generation will be able to enjoy and learn from the mistake, failure and success of their ancestors.
History, Your Story.
TNA records every single historical event. This idea suggests how you can contribute and be part of the history. Using history to create a memorable past.
